Wednesday, December 17, 2008

Customization is Key

FAO SCHWARZ just opened the first “Styled By Me Barbie Boutique”. Which for those of you who are unfamiliar, this is a 1500 Square foot retail space with in the store that leads girls through a step by step design process to create the Barbie of their dreams. Average retail price for dolls is 65 dollars. You can bet that this is on the top of my to do list for New York Toy Fair!





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