BFC Ink Charm Bracelets

It looks like MGA is also releasing additional accessories packs for their new fashion doll line, BFC Ink. Cute charm bracelets. The artistic one is by far my favorite. There are four different charm bracelets available. They retail for 7.99.

ART-TITUDE Moxie Girlz Fashion Packs

I've had my doubts about MGA's new fashion doll line; Moxie Girlz, however if all of their fashions look like this I might be inclined to change my mind. I LOVE how customizable these fashions are! Check them out.

Best Friends Club

It looks like MGA is at it again. Their new doll line, Best Friend's Club, will be released at both Target & TRU in the weeks to come. The dolls are a whooping 18" in height and in true MGA style seem to be very fashion forward. I wondered if a trend of larger dolls was on the horizon... looks like I was right. Kaitlin Addison

More on the Moxie Girlz

Well it looks like the Moxie girlz are finally here. The overall line look is definitely much sweeter. It will be interesting to see if die hard Bratz fans follow the collection. The first wave of dolls which you see pictured below will be called Jammaz. The full set pictured includes several accessories from previous Bratz sets. Including Chloe's guitar... With that said, it also seems as if MGA will be keeping the Bratz dolls names. Personally, I think this is a huge mistake on their part. The line is already completely different. I'm surprised they wouldn't start over with a clean slate and try to pitch the Moxie Girlz with a whole new identity.

Yasmin
Moxie Girlz Set with Sasha

Introducing...The Moxie Girlz

There has been plenty of speculation and buzz surrounding MGA's new fashion doll line Moxie Girlz. The website stills leaves a lot to the imagination. However, the official launch seems to only be 33 more days away. It will be interesting to see how all of MGA's loyal BRATZ fans take to the line. MGA has previously attempted to release several other fashion doll lines in the past (Yummi-Land, Best Friends 4Ever, America's Next Top Model) All of which failed to generate the same impact as the BRATZ line. The image below is a screen shot from the current website. It still leaves a lot to the imagination...

http://moxiegirlz.com/

MGA Gets Breathing Room in the Bratz Case

http://www.playthings.com/article/CA6625884.html?rssid=78

The latest and greatest in the Mattel vs MGA saga.