Barbie seems to be celebrating her birthday all around the globe,and lucky for me in New York as well. Bloomingdale’s on 59th will be helping Barbie celebrate by exhibiting 120 Barbies through the decades in 60 vitrines on the third floor, with some first editions valued between $25,000 and $27,000. From Feb. 11-22, Bloomingdale’s Third Avenue windows will be dressed in Barbie under the theme “My Boyfriend Is Back” and inside the store, a 242-square-foot Barbie boutique will display Barbie T-shirts, accessories, jewelry, DC Super Hero Barbies, a Barbie Book by Assouline, and the dolls, among other merchandise. There will also be an event with live Ken and Barbie models. Similarly, Bloomingdale’s SoHo will have window displays and a Barbie shop. IN addition to the Bloomingdale’s events for the first-ever Barbie runway show at Mercedes-Benz Fashion Week on Feb. 14, Barbie’s parent, Mattel Inc., has hand picked 50 designers, Diane Von Furstenberg and Anna Sui among them, to create looks inspired by the doll, some of which will be displayed at Bloomingdale’s. In addition, the first-ever Barbie store is set to open in Shanghai on March 6; an eight-story flagship in a former movie theater. The store comes equipped with a spa, a restaurant for the older girls as well. Perhaps the best part however is the strapless wedding gown that Vera Wang has designed for Barbie fro the bargin price of $16,000. For any woman who buys it, Mattel will also create a doll in her likeness in a miniature version of the gown! Interesting considering Barbie has never been married… hmmm.
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